Traditional analogue film has an aspect ratio of 2:3 which produces 6×4″ images. Your digital camera saves your images with an aspect ratio of 3:4. This means the image is saved at a size that may not fit exactly into standard print formats e.g. 6×4″ and 7×5″.
If you choose ‘Variable Length’ your digital images will be printed in the aspect ratio you photographed them at. This ensures that you receive your full images without them being cropped or given a white border. If you order 6×4″ ‘Variable Length’ prints your photographs may vary slightly in size as we print and cut each image to fit the aspect ratio of your image perfectly. If you wish to have an exact print size then please order via our website, or if you’re using the desktop software, select ‘Classic Size’ from the top menu bar within the print ordering screen. If you have further questions on this topic, please Contact Us.